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News Finland » Lapland » Economy: Lapland’s next hotspot after Santa? Locals in Torne Valley want sustainable tourism, not overtourism

News channel or source: https://www.eurekalert.org/news-releases/1110665

Published on: Thursday 18 December 2025

Attention has turned to the next rising destinations in Finnish Lapland — one of which lies along the Swedish border in Torne Valley, an area with a long and rich yet largely forgotten tourism history ...

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News Finland » Lapland » Economy: Lapland’s next hotspot after Santa? Locals in Torne Valley want sustainable tourism, not overtourism